material here that I hope will be useful, Module 1 of a training workshop for Market Research at the professional level, designed by and for practitioners of the Market Research Industry. It is taught today in the company where I work, and is the result of knowledge and collective experience of 3 years and counting that we in this business, over the decades of experience of today's most recognized personalities.
This first module covers the basics of a methodological approach for the proposed commercial market research services. How, when and how to generate value propositions and what elements should be analyzed and considered for moving from a "research report" to "actionable intelligence support to the customer."
Greetings and good week.
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