Some of the most important considerations that must have required all communications expert - about Internet marketers are the following:
Internet tools are not socially attractive until they become technologically boring. not in the development of complex applications and full of creativity and technicality where lies the reputation of Facebook, MySpace, YouTube, Twitter and Wikipedia, but the trend that has generated the appropriate and market itself to its existence for granted.
When this happens, people stop to see these tools as complex elements for the few and the means adopted as equivalent to paper and pencil, and already broken the barrier of skepticism is when the magic has begun, and as we now know them.
Internet a revolution. The main contribution Big Internet is based on three pillars, which are responsible of the profound impact it has had on the younger generation and are here to stay:
* Many to Many . The telephone communication propición "one by one." TV and Radio communications provided "one to many" where a message is spread from one unit to the receipt of all others. Internet is the only medium that has created a space where many communicated to all others, and they responded to rest.
* One for all . All media have the potential to go digital. And just how have responded to this potential, so that any film, video, song newspaper, magazine and more formats can be found on the Internet. Internet has revolutionized the way we store and catalog information, and works as a driver of all existing media.
* Power to the people . Currently online producer has features that had never been designed in a traditional setting of the twentieth century. The current producer of Internet user information at the same time. It is amateur, to spread information quickly, working from the inside (has lived the very source of the problem), and there are many.
Following the fundamental characteristics of the Internet (Global, Social, Omnipresent and Cheap) receivers Online information can now respond to the sender and among other respondents, and are not unconnected.
There are more amateurs than professional producers, so that the issuer of professional information (press, radio, TV, political consultant, the communications expert) should learn and take into account your current work is to "convene never control. " The flow of information and opinion can not stop in a world where these tools are free.
on this subject and being based summary of my writing, I share the following video that I found on the web, where Clay Shirky, writer de Internet, habla de la revolución que la Internet ha propiciado en las comunicaciones, en las sociedades, en el enfoque comercial y en la difusión del conocimiento mundial.
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