Me encontré en un periódico en línea (linkeado al blog de un cuate) un artículo muy divertido así como informativo, sobre elementos de segmentación de una red social en particular.
Dirán que esto es un chisme tonto y sin fundamento (y de hecho, lo es). Pero visto desde un punto de vista meramente estratégico, comprobar estas aseveraciones sobre el perfil de los usuarios en redes sociales puede proveer herramientas valiosas para las estrategias comerciales y la gestión publicitaria de larga cola.
After all, any market researcher, publicist and strategist knows that the real market segments, which are used for the strategy, are anything but demographics alone.
For those who are users of the Facebook network, we might have encountered any of these pesonajes, and even intentionally or unintentionally can be one of them. This article presents these profiles with a mocking tone and intention, however respond to a secret about those characteristics that we see in people and we can not explain, and that appropriate procedures such as cluster analysis be quantified.
The
/ conceited @ is a typical subject to the four winds announces with great fanfare each of their accomplishments. And mind you, somebody in their network of friends mentioned a success story, he immediately write a comment with a story that is better.
The / The thousand-friends is the person whose network of friends is over a thousand contacts and is still growing, though I do not know even at 50. If male, I assumed the sexy Argentine and Finnish are in your network, if female, will meet with the handsome Italian who is "friend." Usually always have more virtual friends than real. (And what about the unreliable nature of this situation)
He / @ 's friend from school who were not really such a good friend was the person that provided you passed in the halls of the school, but yet went unnoticed. Usually add to your network of contacts because most of your old friend @ s @ s already been done, and you do not want to be the only "bad thing" that discriminates. After a while you may have noticed that you made a mistake, then you add in all the photos of the school where you see fatal. The one I always like to chat with you have not spent even five seconds after you connected to your profile, and a window with your name and began to flash on your computer. He never has anything interesting to say and do is limited to questions using shortcuts such as "how stas?," Oqpado?, "K acs?, Always followed by" lol "or" lol. " Fortunately, no interest would never answer, it certainly has opened talks with at least 15 people.
the one I always invites you to join groups or causes in favor of something constantly get invitations for this person to join the "Movement Against Pedophilia" or to participate in "March Against. .. ". In fact most of the time these surfers are not interested in such causes, but these make them look as good people, concerned about the planet and humanity. The actions of these groups actually represent social change is usually zero. Although it is true that there are also people who are genuinely interested in the topic and seek support for the cause.
the one I always write policy is that person who fills out your profile with comments that made clear its ideological stance. It can be left, center or right, but everything related to politics, football, movies, television, etc. In all his posts rants against those who think differently to him. Among their profile photos is common to see pictures of the characters he admires.
The / that only seeks to link His status will always say that Facebook is releasing @, because that way your chances of finding a partner increase, or so she thinks. His pride prevents you from using special web sites for this, and therefore resorts to the popular social network. At first it will behave like any of your friends @ s virtual, but eventually end up trying to conquer this way. The
/ geek the contact is that all the time you are invited to use dozens of new applications for your profile on Facebook, which can range from a "Gino" or a "hug" to questionnaires to find out how much they know or what so you look like a cartoon character. He spends most of the day connected to this network. One advantage is that it always will solve all your doubts about the Internet. (Este. .... any resemblance to reality is purely coincidental eh? ^ ^ °)
The teacher @ school or office chief sure their kids use Facebook, but of course they do not accept him as a friend, and that is why we resort to the students in her class. They also believe that making use of new technologies will make teachers "cool." In the case of office managers generally seek to gain the trust of their subordinates. (You have to be half beast to accept in your network to your boss you never know when he can use against you) * Footnote: Labour Relations and how not to curdle with personal invite you to read this post.
The couple cheesy Everybody knows we are a couple, but they need to reaffirm constantly on Facebook. Have thousands of photos together in your profile and all day sending messages to each other in this way, living in the same block. Love to receive messages such as "what a lovely couple do" or "envy, much love." They also tend to use this network as a means to have an eye on your partner. But of course there are your honorable exceptions. As in everything, in the office, blogger, facebook, where we always find this type of specimens, only you can decide if you open the door or leave them out.
... and well, as these are thousands of different user profiles on the Facebook network as well as any other network.
Now the serious
Responding to the need for procedures targeting serious and specific identification of the type of people that exist in social networks, enterprises and research have focused on the work.
research firm Anderson Analytics has created a research platform as a Facebook app called Compared to me. Besides being a app more for the use and disuse of facebookers currently is a database of millions of network users, pieces of information generated by increasingly sophisticated.
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